Develop a Content Marketing Strategy

• Determine your content marketing goals
• Develop a consistent publishing strategy
• Develop a comprehensive ecosystem
• Recurring content Ecosystem
  • Create high-quality front-end content
  • Create an opt-in offer
  • Create an email onboarding sequence
  • Create an initial conversion opportunity
  • Create a follow-up sequence
  • Create another conversion opportunity
• Content Asset Ecosystem
  • Create high-quality long-form content
  • Create an initial engagement opportunity
  • Create an initial conversion opportunity
  • Create a follow-up email sequence

Finding Your Target Audience

• Understand who your audience is
• Create a customer avatar
• Assess perspective to ensure your customer’s attitudes are in alignment
• Assess capabilities that position your company with the right customer
• Assess profit potential in your chosen market

Make the Right Offers

• Tailor offers based on the target audience
• Develop your offer
  • Get the facts
  • Simplify the offer
  • Review the offer

Creating Your Content

•  Develop a channel plan
• • Determine which social media platforms to utilize
• Understanding the Five Pillars of Content Creation
  • The simplicity of the content
  • Specify your audience
  • Embrace serendipity
  • Master discipline
  • Be willing to delegate when needed
• Creating Recurring Content
• Choose the right front-end content themes
  • Determine common questions your customers ask
  • Think of topics you have to explain continually
  • Determine what you want to be known for
  • Figure out what your customers want from you
  • Determine a unique sales proposition
• Build your opt-in offer
  • Obtain customer email in return for an incentive
  • Encourage them to create an account
• Build the onboarding sequence
  • Create four to eight emails
  • They should educate
  • They should engage
  • They are indoctrinated with your company values
  • Create content that drives prospects toward interaction with you
• Make a Sales Offer
  • Explicitly offer to give your customer your product in return for money
• Follow-Up with Prospects
  • Follow-up within a couple of weeks
  • Restate their exact motivations for speaking with you
  • Highlight how you can help them
  • Answer any questions they might have
  • Speak to the issues they’ve shared with you
  • Reinforce why you’re a great fit
  • Creating Content Assets
• Create long-form pieces of content
  • Share your expertise
• It should be used to upgrade your recurring content
• Make sure to have a clear concept in mind
• Create a detailed outline of your topic
• Build out the content
  • Record yourself speaking about each point in the outline
  • Transcribe the recordings
  • Add extra content as needed
  • Edit the material
  • Look for spelling mistakes
• Look for typos
• Look for structural issues
• Leverage the Asset
  • Market the asset
  • Promote the asset
• SEO
  • Determine primary keyword phrases
    • The monthly search volume should be less than 10,000 searches
    • Should have low competition

Distributing Your Content

•  Email marketing
• • Create a welcome campaign
  • Create a lead nurture campaign
  • Create an offers campaign
• Utilize social media
  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • Pinterest
  • LinkedIn