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In my recent role, I significantly increased conversions through a strategic overhaul of our digital marketing campaigns. By optimizing our Google Ads with more targeted keywords and improved ad copy, we saw a 25% increase in our click-through rate (CTR), rising from 3.5% to 4.4%. Simultaneously, I implemented A/B testing for our landing pages, which improved our conversion rate by 30%, from 2.0% to 2.6%. On social media platforms like Facebook and Instagram, I utilized advanced audience segmentation and personalized ad creatives, which boosted our engagement rate by 40%, increasing from 5% to 7%. These efforts collectively resulted in a 35% increase in overall conversions, significantly enhancing our return on ad spend (ROAS) and driving substantial revenue growth.

Conversion Improvement Report

Google Ads:

  • Click-Through Rate (CTR): Increased from 3.5% to 4.4% (+25%)
  • Conversion Rate: Improved from 2.0% to 2.6% (+30%)

Social Media Ads (Facebook and Instagram):

  • Engagement Rate: Increased from 5% to 7% (+40%)
  • Overall Conversions: Increased by 35%

Overall Metrics:

  • Total Conversions: Increased by 35%
  • Return on Ad Spend (ROAS): Improved significantly, driving higher revenue growth

These strategic enhancements not only improved our ad performance but also strengthened our market presence and customer engagement, leading to sustained business growth.