Develop a Content Marketing Strategy

 

  • Determine your content marketing goals
  • Develop a consistent publishing strategy
  • Develop a comprehensive ecosystem
  • Recurring content Ecosystem
    • Create high-quality front-end content
    • Create an opt-in offer
    • Create an email onboarding sequence
    • Create an initial conversion opportunity
    • Create a follow-up sequence
    • Create another conversion opportunity
  • Content Asset Ecosystem
    • Create high-quality long-form content
    • Create an initial engagement opportunity
    • Create an initial conversion opportunity
    • Create a follow-up email sequence

Finding Your Target Audience

  • Understand who your audience is
  • Create a customer avatar
  • Assess perspective to ensure your customer’s attitudes are in alignment
  • Assess capabilities that position your company with the right customer
  • Assess profit potential in your chosen market

Make the Right Offers

  • Tailor offers based on the target audience
  • Develop your offer
    • Get the facts
    • Simplify the offer
    • Review the offer

Creating Your Content

  •  Develop a channel plan
    • Determine which social media platforms to utilize
  • Understanding the Five Pillars of Content Creation
    • The simplicity of the content
    • Specify your audience
    • Embrace serendipity
    • Master discipline
    • Be willing to delegate when needed
  • Creating Recurring Content
  • Choose the right front-end content themes
    • Determine common questions your customers ask
    • Think of topics you have to explain continually
    • Determine what you want to be known for
    • Figure out what your customers want from you
    • Determine a unique sales proposition
  • Build your opt-in offer
    • Obtain customer email in return for an incentive
    • Encourage them to create an account
  • Build the onboarding sequence
    • Create four to eight emails
    • They should educate
    • They should engage
    • They are indoctrinated with your company values
    • Create content that drives prospects toward interaction with you
  • Make a Sales Offer
    • Explicitly offer to give your customer your product in return for money
  • Follow-Up with Prospects
    • Follow-up within a couple of weeks
    • Restate their exact motivations for speaking with you
    • Highlight how you can help them
    • Answer any questions they might have
    • Speak to the issues they’ve shared with you
    • Reinforce why you’re a great fit
    • Creating Content Assets
  • Create long-form pieces of content
    • Share your expertise
  • It should be used to upgrade your recurring content
  • Make sure to have a clear concept in mind
  • Create a detailed outline of your topic
  • Build out the content
    • Record yourself speaking about each point in the outline
    • Transcribe the recordings
    • Add extra content as needed
    • Edit the material
    • Look for spelling mistakes
  • Look for typos
  • Look for structural issues
  • Leverage the Asset
    • Market the asset
    • Promote the asset
  • SEO
    • Determine primary keyword phrases
      • The monthly search volume should be less than 10,000 searches
      • Should have low competition

Distributing Your Content

  •  Email marketing
    • Create a welcome campaign
    • Create a lead nurture campaign
    • Create an offers campaign
  • Utilize social media
    • Facebook
    • Twitter
    • YouTube
    • Instagram
    • Pinterest
    • LinkedIn